Still looking for a resolution for 2015? Think about this

And so a new year begins 

Often it can stir up questions for us:

  • What does the year have in store for me? The people I love?
  • What is it that you’re truly seeking?
  • Am I going to make any resolutions? If yes, then what are they?

And this list can go on for many folks

Well, I’d like to suggest a new type of resolution for you to consider. This kind of resolution you are certain to meet. The degree to which you meet it will be entirely up to you. It’s something that if you ‘drop off’ or forget, you can pick it back up with ease anytime during the year.

What am I talking about?

Recently someone mentioned to me that at the beginning of 2014 he had been challenged, instead of making a list of resolutions, to simply choose one word. Yep, that’s right – one word and only one word. So after careful consideration, decided to take the challenge. And the one word he chose was ‘buildup’. Without going into details, he found this experiment surprisingly successful. Not only was there ‘buildup’ in many areas of his life that he’d sought and wanted for some time, but he also discovered that there were a few things he needed to, or should, eliminate from his life and he achieved that as well. And finally, he also found positive buildup in areas he’d never even thought about.

So, how about this? Why don’t we take this challenge? Let’s take a little time to think about it and then choose that one word that would be just right for you – just one word. What word you choose is entirely up to you. You may or may not want to share your word with anyone – and that’s fine. And you may or may not want to jot down a starting place. Some might want to keep a journal (or not), while some of you might want to just wait until the end of the year to review your progress {last phrase is just a suggestion}.

I’ve decided I’m going to choose one word and take on this challenge and see what shakes out for me. I’m going to take the next day or so to settle on the word that I think is just right for me. And then, I’m going to go for it

Calling all shopping cart ditchers

I promised as we began this journey together to write more often. I want to apologize right here in the beginning. I’m going through a bit of a season of loss and, while it’s not an excuse, I share that because I want to be clear that I’ve not lost my drive or inspiration. I’m still in!

That said, I begin by shining a light on smaller opportunities to chase to bring some goodness to those around us. So…I think today’s opportunity for us to chase is pretty simple. I believe if we ever go into a parking lot, this will be a piece of cake.

Over the last week or so, I’ve come across more than several instances where people have just let their carts in the parking lot right outside the stores where they’ve been shopping. It’s pretty simple to return your cart to the store, and if the store is too much of a walk, in most cases there’s a corral where you can simply push your cart without stepping in to connect it to the other carts.

Often, I will come across situations where someone has left one cart in front of another store – yep, that’s right, not even the store it came from. I’ve also seen situations where people will take the trash from from their car and put it in the cart they are not planning to return, either to the store or the corral.

I’ve also seen more than once this week several carts left in the handicap parking area. There are more than several reasons it’s not a good idea to leave your cart here. And in most cases, the handicap spot is just a few steps from the store in any case.

These stores are kind enough to provide us with these carts and even baskets so that it’s easier for to carry the things that we are interested in around the store – we can fill up those carts and decide not to buy what we’ve placed in them. They are also kind enough to allow us to take these carts with us to make it easier to get the items we’ve purchased to our cars.

Yet another reason to return these carts is because, when left in the parking lots, they can easily roll into another car….maybe yours. If they are left in the middle of a parking space, then it’s a space someone else can’t use…maybe even the one where you’d like to park. Carts left in the parking lot or half on/half off the curb are more likely to roll into a car. What if that car is yours?

One final reason to be mindful of this is that just one cart left behind can become a dumping spot where other people will push their carts. It’s like a blinking sign saying, “push your cart and trash here, let’s see what mayhem happens!”

So this week – just 7 days – let’s make a conscious effort to return carts we have used to get things to out our own cars. And if you are really feeling generous, and maybe a little energetic, then why not push a cart maybe even two that have been abandoned to the corral or even the sidewalk of the store the cart belongs to.

This tiny act seems small but its impact can go quite a ways. It will not only get these carts out of the parking lots, but you just might inspire someone else to return their own cart or maybe step out of their comfort zone and return someone else’s cart to the store or one of the conveniently located corrals.

So whadda ya say – is this something you can take on for the next week? I bet it won’t be hard to seek out these opportunities. And who knows the goodness it could bring to someone.

It only takes one

What is this all about? What do you mean by chasing goodness?

Good questions. I’m using the phrase chasing goodness because I truly believe there is some kind of goodness in every day. Even on my toughest of days, I’ve been able to find a tiny ray of goodness. The goodness I’ve found on those days hasn’t always been from a friend or family member – sometimes from a stranger, and sometimes it’s a combination of goodness from many. On some of my toughest days, a kind word, a little humor, holding a door, a simple thank you, even someone letting me letting into the traffic flow can be something so appreciated for a variety of reasons.


One tiny act afforded to me one day I still remember. A friend of mine and I were racing to get one of my dogs to the vet. I came up to a spot where it seemed like it was impossible to get into the traffic flow, and candidly, time was of the essence. One kind fella stopped and waved me into the flow. We were so thankful. I turned and gave him the thank you wave and instead of a kind wave back he gave us a thumbs up. Both of us remember that, even to this day. And his simple act of letting us into traffic was extremely helpful – more so than he could have guessed at that time.

My point is that we don’t always know how the simplest act might be just the thing someone needs. So my question: what if we begin to build a community of people who are chasing opportunities to share or bring just a tiny bit of goodness? Can you imagine the impact that could have in our communities and even beyond?

So join me! Check in once a week or maybe even more. I will share some suggestions for opportunities to chase, and some of my experiences. And I would love to hear from you about your experiences and any opportunities you might suggest.

“Look for a way to lift someone up. If that’s all you do, it’s enough.”
— Elizabeth Lesser
So, are you in? Will you join us?
So let’s start this slow and easy, how about this week we look for an opportunity to share one kind word with someone we don’t really know?
There are lots of people we come across during our week where it would be easy to offer up just one kind word.  Sometimes we see them often during the course of our week and others we might never see again.
My challenge to you as we kick this off…is to seek out at least one person that is out of your comfort zone and share just one kind word with them.

So, are you in? Will you join us?

A cup of coffee with a friend is happiness tasted and time well spent

A key foundation for any business in building success is positive word of mouth. Often a word from a friend, an online review will motivate people beyond an advertisement. And building positive word of mouth means creating remarkable moments. It means being consistent in your products/service and in the experiences you create. It means a commitment not to word of mouth but to the people you serve and the service you deliver. I have been fortunate to experience many remarkable moments over the past year, and I want to honor these places. So I am returning to the shine a light section of my blog. And there’s no better way to kick this off than with my experiences with Bagel Boys in Alpharetta, Ga.

It’s about 7:30am maybe even 8:00am on a Monday morning early summer, and I have the privilege of avoiding the traffic and working from here. A group of guys are gathered at their regular watering make that ‘coffeeing’ hole/table. This place has become their clubhouse. Wait…make that community center not just for this group of guys. (those of us who come here often also think of it as a community center, a great place to bring friends or just sit and work or read.) This group of guys meet up here in the mornings (many of them daily) to connect, share their stories, a little breakfast (lots of coffee) and then head out for their day. This group is a fairly large group and on any day there could be 5, 6 even 7 of them.  On this particular day, the stories are flowing, there’s lots of laughter and all of them ‘leaning forward’ into the conversations.

IMG_0734The door swings open and dressed in casual attire, one of the regulars rolls in. He’s carrying a vase of beautiful hydrangeas – colorful, large and he’s clearly very proud of them. He walks squarely up to the table and announces “I thought we needed a centerpiece today!”  Candidly the vase almost looks out of place with him.  His buddies enjoy a good laugh and the ‘florist’ has a seat. The conversation resumes, as if there has not been a break. As that story unwinds, it’s on to the next. And the guy who brought flowers proceeds to share his story related to flowers.

In some shape or form this story plays out here every day. All of the regulars have come to feel a sense of community and not just with each other but the staff. The folks that work here are a unique team, team really isn’t the right word it’s more like family. They view this café as more than a place to get coffee, a bagel or a sandwich. Everyone who interfaces with the guests – from the owners, to the sweet girl who often takes the orders, even the guys in the kitchen.  Even more unique, is not only do they know the names of ALL their regulars they also know their story. They always take the time to engage beyond your order. All of that said the food and the coffee are always exquisite.

One day I came in to get my regular large vanilla nut coffee. I ordered, was handed my cup and then headed to the coffee bar to pour my coffee and add the extras I like. It took just a few minutes, as I returned to exit, the only thing in my hands my coffee.  As I was leaving, the gentleman behind the cash register came out from behind the counter and opened the door for me and said “Have a great day Robyn, hope your commute is smooth this morning!” I returned with “You too, thank you!” Now this is not a unique experience, every time I come in they treat me as if I were a guest in their home. They treat everyone as if you are in their home, whether you are a regular or a first timer.

So where is this place – what is the name of it? It’s Bagel Boys in Alpharetta, Ga. And as I have gone into great detail to share with you the community – make no mistake, the coffee and ALL of the food alone are a reason to come and try it out. But I encourage you to stay, or return regularly.   You will be treated as if you are a special guest.

These guys are not chasing goodness they are bringing it everyday!

How Do You Say Goodbye to a Legend?

That is the question Dr. Shirley Raines, President of the University of Memphis, asked as she opened her tribute to my great aunt, Elma Neal Roane, on Friday September 23, at her memorial service. It was a hard question, and candidly, up until the last few days I was unsure of how to answer it.

I have spent quite a bit of time reflecting on all of the wonderful stories that people have shared, and continue to share, with me and my family over the last couple of weeks. Every story was personal and a blessing. There’s no doubt that my aunt, Elmo, as she has been known for the majority of her life was quite a woman. She accomplished so much but I think what I admired most about her was her vision, and determination to stay the course on that vision, regardless of the obstacles, or naysayers that crossed her path. I’m not sure she ever saw an obstacle – just opportunity. The road less traveled beckoned her and she forged a trail for all of us. She knew her calling and she embraced it with boundless energy and enthusiasm. I wrote about her last year as all of her papers and artifacts were donated to the U of M.

So how do you say goodbye to a legend….more importantly to my great aunt Elmo? I am not sure it is possible.  But here is what I do know. Knowing Elmo was an incredible privilege and blessing – but it came with a calling. She expected, and well lets tell like it is, she demanded, all of us to just do and be our best. I believe the answer to the question comes in a simple sentence, I must have heard her say it a million times during my life. A phrase that many may find cliché or trite – however to her it became her mantra. We all need to “keep on keepin on!” The very best way for us to honor Elmo in my opinion is for us to keep on giving the best of ourselves to our family, our friends, our work. To strive to leave people and things better off for knowing us. The best way to honor Elmo is to be good to each other, to encourage each other and to pour out ourselves into each other.

A few years ago at the Social Media Business Forum, I had the privilege of meeting Geno Church and he challenged the audience to: “Be famous for the people who love you, for the way you love them.” When he said that I immediately thought of my aunt and today those words mean so much more as Elmo was famous because of how she loved all of us – family, students, friends, and of course the University of Memphis!

I’m reminded of our last quiet moment together – we were at a tea honoring her accomplishments at the U of M. I said to her: “I’m in awe of all the goodness you have created how did you do it?”  She responded: “Everything I did, I did because I had a passion for it, not just the education but the students as well. I’ve dedicated my life to promoting fellowship, honor and integrity, and we need more teachers who are pushing that as well. That’s my passion, keep on keeping on!”

So I challenge you today, if Elma touched you or your family in any way what will you do to pay it forward? How will we keep the trail she blazed going? I am not sure I know the answer today – but it’s heavy on my heart and I am working on it. How about you?

The Goodness at SxSWi

As the sun sets on this the 25th anniversary of SxSWi,  I find myself happy to be home, inspired by the content, intrigued by all the new apps and technologies, and already missing the great conversations and new friendships that were forged. While I don’t want this to be another wrap up of SxSWi post I do feel compelled to share a few takeaways that stand out for me. And as I prepare for next year (or any conference for that matter) these are the things I’ll keep in mind.

Passion: The presentations and panels that were the most memorable to me were the ones where the presenter’s had a strong vision and their passion was contagious.
Guy Kawasaki’s presentation on his new book Enchanted: The Art of Changing Hearts, Minds and Bodies was in my top five. While the content is fantastic, it was Guy’s delivery that inspired me. His personal stories accentuated each section of the presentation. I had already read the book and loved it but debated about attending the talk and if I had missed it – it would have been my loss.  Check out  OglivyNotes Visual

Gary Vaynerchuk’s presentation on his new book The Thank You Economy was another one in my top five. We all know that Gary has an extremely engaging style – yet when he talks about this book it’s clear that he is passionate about building relationships, doing something that matters… really. Finally, never underestimate the power of a thank you especially in social media and as a brand. OgilvyNotes Visual

People: Man there are lots of them there. At times you can get caught in a crowd and find yourself having to follow the crowd to keep from getting trampled. But, it’s also a great time to connect with the friends you have made online.  SxSWi also presents wonderful opportunities to make new and meaningful connections, to have conversations about the content. I think this year more than any other year I heard people with without badges talking about the value of just being present.

And finally, on a personal note, I want to thank all of the kind people who attended the session  Shine a Light to Build Your Brand that Jenny DeVaughn and I co-chaired. When we first came up with the idea for this panel it was based on our passion to encourage people to join the pay it forward movement, we had no idea that it would resonate the way it has. We are so grateful for the active participation, the kind tweets, and the folks who have reached out to us. And to those of you who have started to shine a light and pay it forward thank you for sharing your stories. If you have a story you would like to share please email me at – I’d love to hear it and even add it to the collection of stories we are building.

Are you smarter than a baboon?

At first glance Lake Nakuru National Park in Kenya is a peaceful beautiful safari park. It’s best known for the thousands and sometimes millions of flamingos.  Recently the park was enlarged so it could provide sanctuary for more than 25 black rhinos. Overlooking Lake Nakuru is a picnic area called Baboon Cliff. Aptly named because of the troops of baboons that live here.

When I visited Lake Nakuru I had lunch at Baboon Cliff, prior to entering the picnic area my team was briefed to be “on guard” because the baboons were very bold here. However, there was no amount of briefing that could have prepared us for what was about to happen.  It had been quite a morning seeing rhinos, hippos, vultures, lots of zebras and even hyenas up close and sometimes personal for the very first time.  As we settled into the picnic area, within seconds, we were surrounded by about 25-30 baboons. Our guides had large sticks and were doing all they could to keep the baboons at bay. And that job quickly became increasingly more difficult.

Baboons are really crafty characters and worked together to distract us so the larger more aggressive ones could try to rob us of our food. They would come together almost like a football team in a huddle, make disturbing sounds as if they were formulating a plan. Then, one or two would come in close and do some kind of trick, or something entertaining while the aggressors would try to charge us. And it’s all fun and games, until you are face to face with one of these scary creatures.

Taking note of my anxiety, Mike, one of the men on our team, invited me to sit on a bench with him, promising to fend off any baboons that got close. So I acquiesced and agreed to sit with him, but against my better judgement. As we opened our box lunch and started to go through it, a huddle formed just about 25 yards away from us.  We had our eye on that huddle and then they dispersed. We all breathed a sigh of relief.  Then out of nowhere a baby baboon appeared before us doing tricks, making sounds and before we knew it all of us were paying close attention to the baby. When out of nowhere, the biggest baboon I’d ever seen was on top of Mike, wrestling him for his food and mine. In a matter of seconds, Mike was on his back, with the large creature on top of him. Everyone sprung into action, even the other baboons. Needless to say, the big baboon got away with Mike’s lunch and mine. And as quickly as he’d been able to spring into action, he was off and running with the bounty of his efforts. He proudly joined the huddle and shared the spoils with the rest of his troop…or should I say team?

So, what does this have to do with community and marketing? What’s the lesson here? It’s the power of collaboration and working together to accomplish a goal. It’s so amazing that the troop of baboons knew that unless they worked together, there was no way they would have been able to get a single morsel. It’s the same in our communities, organizations and even friends. As organizations find themselves running very lean, collaboration is critical to overcome the challenges of today’s competitive landscape. The social web has made it easier than ever to connect and collaborate to overcome any barriers that previously existed.

If a tribe of baboons can grasp the power of collaboration and working together to achieve a common goal. How is it we lose site of it?

I think Margaret Mead said it best and interestingly enough after her time in Africa. “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever does.”

If You Don’t Love Your Customers – Your Competitors Will

Yesterday I decided to take my Shine A Light Challenge to the streets. Armed with my Sharpie and some sticky notes, I created a couple of messages reminding and encouraging people to Shine A Light on others. The project ended up being much more fun than I expected and I had several very interesting conversations. (more on that later)

In one of my stops yesterday, I was “caught in the act” by the manager of the establishment. She smiled and commented on what a great idea this is and we spoke briefly about who she would shine a light on and why. And then she said: “Can I ask you a question?”

Me: “Of course!”

Her: “Do you have any simple, and very practical advice on how I can honor or inspire my customers? I’m new here and just learning the ropes and I am concerned we are missing some opportunities to really show some love to our customers. And honestly…the simpler the better!”

I smiled and asked her a few more questions. The net result was that we both agreed that based on her business and her customer base that if she crafted plan of attack around these seven ideas she could significantly move the needle of her customer loyalty. Our seven ideas might just help you as well:

1. Let your customers (and while you are at  it- your employees, vendors, yes -even your family and friends) know that you appreciate them. Often people think that the other already knows – however a few kinds words are always appreciated and go a long way.

2. Personalize all of your touch points. No one wants to engage a bot. Problems or customer service issues will crop up from time to time, rather than define a script and measure your staff by how well they stick to it – empower them, encourage them to respond professionally but in a personal manner.

3. Accept criticism graciously and respond kindly. Customer criticism should not be taken lightly and often presents precious information and data. Step back from the emotion that may accompany that criticism and use this as an opportunity to gain real insights into how you can improve things.

4. Seek their opinion. The best actionable innovative ideas do not always come from the inside. Your best customers many times will know your product or service as well if not better than you. Keeping your customers actively engaged increases loyalty and generates evangelists. Who doesn’t want to be an insider?

5. Reward loyalty or better yet engagement. Everyone loves a reward it’s just that simple. Rewards do not  have to be expensive or elaborate – the simplest of gestures will often times be embraced by your customers who will then share that story with their friends.

6. Invite them to participate in a case study, even post on your blog, or become a customer advocate. Simple easy acts of engagement breed evangelists and long term loyalty.

7. Create an irresistible environment. This is one point I am very passionate about, I even wrote an entire post on this point. Make your interactions/environments/engagements relational, relevant and provide reference.

One of the very best ways I know to grow your brand awareness and revenues is to serve your customers well. It’s an old adage but it still holds true today especially in this economy and that is “people do business with people they like.” Some times the simplest strategy and tactics are just that simple and easy.

I’m curious what steps have you taken to honor your customers?