This being cross-posted from Ogilvy’s Fresh Influence blog. Social Media is no longer the shiny new object, it has become more of an expected medium over time. Think about it, how often do you look for a company’s Facebook page before even visiting their website? As organizations begin to embrace the social sphere as a critical... Continue Reading →
The Goodness at SxSWi
As the sun sets on this the 25th anniversary of SxSWi, I find myself happy to be home, inspired by the content, intrigued by all the new apps and technologies, and already missing the great conversations and new friendships that were forged. While I don't want this to be another wrap up of SxSWi post... Continue Reading →
If You Don’t Love Your Customers – Your Competitors Will
Yesterday I decided to take my Shine A Light Challenge to the streets. Armed with my Sharpie and some sticky notes, I created a couple of messages reminding and encouraging people to Shine A Light on others. The project ended up being much more fun than I expected and I had several very interesting conversations.... Continue Reading →