Are your customers and employees your best sales force?
Recently, the husband of one of my best friends (CEO at his company) asked me: “what is the value of word of mouth, and why should I care?” He explained that he was asking because […]
Strategy
Swinging blind?
It is a story that is played out in many little leagues across the country weekly. There is a young boy (let’s call him Jack) who despite his best efforts is just unable to get […]
Crowdsourcing or Democracy?
[cross-posted on the Ogilvy Fresh Influence blog] Earlier this week we introduced you to SeeClickFix and their model of social business. We talked briefly about how they are using social technologies and process to improve […]
Celebrating Goodness 